Bachelor of Science in Business Administration in Marketing


The Bachelor of Science in Business Administration with concentration in Marketing enables students to integrate their knowledge in all areas of marketing with analytical and communication skills to be ready for the challenges of undertaking and managing the marketing function in organizations. It instills in students an awareness of the problems of marketing in the local and global marketplace.

1. Marketing Concentration Learning Goals

The goals of the program are the following:

  1. Business Education: Students will be competent in Marketing
  2. Communication skills: Students will be able to clearly articulate their propositions
  3. Entrepreneurship: Students will develop core capabilities in innovative and creative thinking for the creation of social and economic value
  4. Multicultural Perspective: Students will be aware of the impact of culture in business decision making
  5. Business Ethics: Students will be able to adhere to professional ethical standards
  6. Leadership and Teamwork: Students will exhibit knowledge and skills in leading others
  7. Critical Analysis: Students will be able to solve problems in a business situation
2. Marketing Concentration Learning Objectives

Students will be able to:

  1. Distinguish between main marketing theories and models
  2. Prepare and implement a marketing strategy using the appropriate marketing mix
  3. Design new solutions to satisfy customer needs
  4. Clearly articulate their understanding through oral presentations
  5. Write and present persuasive statements for the execution of a business proposition
  6. Define and identify entrepreneurial opportunities, and propose business plans for new products
  7. Assess the cultural impact on a business strategy
  8. Discern and define the ethical responsibilities of a business
  9. Work effectively in teams
  10. Demonstrate knowledge of leadership concepts
  11. Accurately analyze a situation taking into consideration contextual factors
  12. Propose solutions considering implications

3. Career Opportunities

Graduates may pursue a career in areas such as Marketing Management, Market Research, Advertising and Promotions Management, Product Development and Management, and PR Management. Graduates will be qualified to work in all industries.