The Bachelor of Science in Business Administration (concentration – Marketing) degree requires a total of minimum 121 credit hours and a minimum cumulative grade point average (CGPA) of at least 2.00.

  • Marketing Concentration Requirements (27 credit hours):
  • Business Core Requirements (41 credit hours): ACT 300, ACT 310, BUS 220, BUS 230, BUS 250, BUS 300, BUS 310, ECON 251, ECON 252, FIN 300, HRM 300, MGT 320, MGT 450, MIS 300, and MKT 300.
  • Mathematics and Statistics Requirement (12 credit hours): MAT 100, MAT 150, MAT 175 and STA 200.
  • Technology Requirement (3 credit hours): ICT 100.
  • Liberal Arts Requirements (38 credit hours):
    • English Language and Communication Skills (15 credit hours): ENGL 100, ENL 110, COM 114, ENGL 220 and ENL 320.
    • General Education Requirement (23 credit hours): Students must satisfy the requirements of the General Education as per the following conditions:
      1. Courses must be drawn from the following General Education areas at AUM: Speech and Communication, English Language and Literature, History, Fine Arts, Physical Education, Self-Development and Life Style, Culinary Arts, Ethics, Social Sciences, Psychological Sciences, Natural Sciences, Child Development and Family Studies, Economics and Philosophy (please refer to Course Catalogue, General Education section).
      2. In order to ensure sufficient exposure to General Education topics, unless otherwise specified by the degree requirements of the academic major, the student cannot take more than 2 courses from the same area/sub-area as, as shown in tables below:

        Area Maximum Courses to Take
        English Language and Literature 2
        History 2
        Physical Education 2
        Culinary Arts 2
        Ethics 2
        Psychological Sciences 2
        Natural Sciences 2
        Child Development and Family Studies 2
        Economics 2
        Philosophy 2
        Area Sub-Area Maximum Courses to Take
        Fine Arts Arts and Design 2
        Theatre 2
        Music 2
        Fashion and Apparel Design 2
        Photography and Media 2
        Self-Development and Life Style       Academic and Career Skills Development 2
        Character and Leadership Skills Development 2
        Life Management Development 2
        Development of Thinking Skills 2
        Technology and Innovation 2


      4. Courses that are already required under other category than General Education requirement:
        1. Cannot be considered as a General Education course;
        2. Do not count towards the 2-course limit in General Education requirement.
ENGL 100 / ENL 100 - English for Academic Studies

This course is designed to support students in their transition from sheltered English language instruction to content-rich University and university courses. It is based on a widely-used process approach to writing, which demands considerable reading, writing and interaction among students. All writings and discussions are done in English in order to maximize opportunities for developing fluency in both formal and informal uses of the language in academic settings.

COM 114 / ENL 120 - Fundamentals of Speech Communication

This course will use small groups and large-group instructions to teach the basic concepts of oral communication in informal, semi-formal and formal contexts. The overall goal is to create a learning environment that encourages students to make clear connections between professional and “real world” communication in addition to providing an opportunity for students to play an active role in their learning process.

ACT 300 - Financial Accounting

The course aims to help students: (1) understand what financial statements are and what the statements say about a business, (2) identify the business activities that caused the amounts that appear in the statements, (3) familiarize themselves with the accounting cycle, and (4) understand how, when, and at what amount the effects of manager and employee actions will appear in the statements.

FIN 300 – Managerial Finance

This introductory course provides students with a foundation to build a meaningful understanding of corporate finance and the role of the financial manager. The financial manager’s task is to attempt to maximize the value of the firm to its owners by making investing and financing decisions that improve the firms risk/return tradeoff. The course will cover such topics as: discounted cash flow valuation, bond valuation, stock valuation, cost of capital determination and the decision criteria to apply to project evaluation.

ACT 310 - Managerial Accounting

The course serves as an introduction to management’s internal use of accounting information for decision making, production management, product costing, motivating and evaluating performance and budgeting.

MKT 300 – Principles of Marketing Management

The aim of this course is to provide a rigorous and comprehensive introduction to contemporary marketing practice. The specific objectives of the course include the following: To introduce students to the concepts and terminology of modern marketing management; to train students to analyze complex business situations and to teach students the tools used by marketing managers. In addition this course will improve professional skills of presentation and concise writing; and to offer experience working in a team.

BUS 220 - Business Law and Ethics

Through examination and study, business students will learn about the nature and place of law in our society, both national and international, the social and moral bases of law enactment, regulation of business, legal liability, enforcement procedures, and the legal environment for managers.

BUS 250 - Business Organization and Management

This course introduces students to both management theory and practice. While considering traditional management activities and issues, the dynamic nature of today’s organizations in the areas of customer service, globalization, ethics, diversity, technology, and innovation will be integrated. The four basic functions of management (Planning, Leading, Organizing, and Controlling) are explored and practiced.

HRM 300 – Organizational Behavior

This course investigates the impact that individuals, groups, and organizational structure have on behavior within organizations for the purpose of applying such knowledge toward improving an organization’s effectiveness. Attention is given to such topics as organizational commitment, stress, motivation, personality and cultural values, group processes, and organizational structure. Emphasis is placed on developing management skills and application of organizational behavior theories.

BUS 230 - Technology and Research Methods

This course will teach students current methods for accessing sound information. Students will support classroom learning and business decision making with accurate, sourced information. Students will learn to evaluate sources for relevancy and bias. Online research will be emphasized.

BUS 300 - Career Planning

In this course workshops and lectures involve students in the decision-making process for career planning. Visiting lecturers discuss career opportunities in their fields. Emphasis is on future academic planning, internships, exploring careers, search strategy, interviewing, career progression and other career and academic issues.

BUS 310 - Introduction to Leadership

Leadership is a fundamental and central process in human interactions. It has come to mean many things to people and has been studied from many perspectives, e.g. group dynamics, political science, religion, organizational studies. This course focuses explicitly on leadership from a managerial perspective, trying to understand what it is, what factors contribute to doing it effectively and how you can develop your current and future leadership abilities.

ECON 251– Microeconomics

Price theory and resource allocation. Emphasis is on developing a detailed understanding of the principles of microeconomic analysis and their application to market behavior and public policy issues.

ECON 252– Macroeconomics

Introduction to macroeconomic theory. The course develops a theoretical framework permitting an analysis of the forces affecting national income, employment, interest rates, and the rate of inflation. Emphasis is placed upon the role of government fiscal and monetary policy in promoting economic growth and stable prices.

MGT 320 – Operations Management

Operations Management is the management of systems or processes that create goods and/or provide services. It is about how efficiently a company can produce goods and/or provide services. As companies are increasingly competing on the basis of time, cost and service, managing operations becomes critical for the competitiveness of any business. Studying operations management gives the student important knowledge concerning how they do this. Since operations are a key part of the existence of a company, everyone deals with them, if only indirectly. In this course, the student will learn about the operations manager’s view of the company and will learn about the techniques and procedures of making good decisions in managing operations. Activities in the lab will show you how you can use analytical tools to assist in decisions affecting operations.

MGT 450 – Strategic Management

The course focuses on understanding competitive forces and how organizations strive to build sustainable competitive advantages through strategy. It builds upon previous understanding in functional areas and presents new analytical tools for developing an understanding of the strategic decisions that determine future directions and effectiveness of the organization.

MIS 300 – Management Information Systems

This case-oriented course is designed to familiarize students with existing and emerging technologies and their business applications. It also covers issues, problems, and opportunities that information systems (IS) executives and general managers face when managing IS resources in their organizations. This course includes lectures, presentations, case analyses and discussions and a World Wide Web project.

STA 200 - Managerial Statistics

A mathematical treatment of some fundamental concepts of financial mathematics and financial economics, and their application to real world business situations and basic risk management. Includes discussions of valuing investments, capital budgeting, valuing contingent cash flows, yield curves, spot rates, forward rates, short sales, Macaulay duration, modified duration, convexity, and immunization, financial derivatives, and their use in risk management.

MAT 100 - Introduction to Mathematics

This is an introductory mathematics course designed for students who must acquire fundamental skills to advance in college/university mathematics courses. Students taking this course will review the basic arithmetic skills: sets of real numbers and their properties, operations with whole numbers, signed numbers, fractions, decimals, percents, ratios, proportions, exponents, radicals, operations with algebraic expressions, factoring, equations, inequalities, absolute value and various real life business applications.

MAT 150 - Mathematics for Business

Business Math is a pre-calculus course with a finance section slanted toward a business program. The applications are business-related. Equations, inequalities, absolute value, polynomial functions, matrices, applications to business.

MAT 175 - Calculus for Business

This course is a survey of differential and integral calculus. It includes differential calculus with applications to management and economics.

ICT 100 - Introduction to IT and Computing Essentials

IT & Computing Essentials is an introduction to computing. Students gain hands-on skills with applications such as desktop and file management, word processing, spreadsheets, presentation graphics, electronic mail, personal information management, internet browsing, searching and publishing.

ENL 110 - English Composition

This course integrates the study and practice of personal, functional and creative writing, with a focus on clarity, organization and audience.

ENGL 220 / ENL 220 - English Language in Professional Context

This course will connect the academic work that the students have completed in their previous English language courses, with the professional worlds in which they will soon be communicating. It provides a transition between the English language skills (reading, writing, speaking, and listening) students have learned and practiced in previous courses and the creation of highly specialized projects and documents in their professional fields. This course will also involve the study, description and analysis of real-world examples of English language documents and artifacts from business and engineering with the goal of familiarizing students with the uses of English language in their chosen future professions.

ENL 320 - Writing in Business

This course reviews workplace writing in management environments. Emphasis is on organizational context, project planning, document management, ethics, research and team writing. Students will prepare management memos, reports, letters, e-mail, resumes and oral presentations.

MGT 400 – Project Management

This course emphasizes the use of PC-based project management software and its applications. Extensive use is made of several case studies to illustrate the planning and monitoring of a project.

MKT 400 – Internship in Marketing

This course is a marketing related work experience. This internship experience is intended to complement the student’s academic plan-of-study and help prepare him/her for his/her future role in Marketing Management. The internship office needs to be contacted regarding the procedure of the internship..

MKT 410 – Customer Relations & Consumer Behavior

This course provides insights into consumer behavior and customer relationship management. Consumer needs and psychology are analyzed. Techniques used in managing customer relations toward the goal of maximizing customer satisfaction are discussed and applied.

MKT 420 – International Marketing Management

This course provides an overview of approaches to global marketing. It utilizes case studies to cover both failures and successful segmentation and cultural considerations in marketing.

MKT 430 – Professional Selling

An introduction to relationship selling, with emphasis on the knowledge and skills needed for working in long-term partnerships with business customers. Topics include negotiation, building trust, managing customer retention, power/influence strategies, consultative selling, and ethical considerations. Case studies are discussed. Students receive hands-on experience i.e. through role playing situations.

MKT 440 – Advertising and Promotion

Students will be introduced to the full range of concepts associated with Integrated Marketing Communications. This will include topics such as advertising, media selection, public relations, event management, packaging and sales promotion. Information will be framed and presented from a marketing perspective.

MKT 460 – Marketing Planning and Research

The purpose of this course is to develop skills in the planning and execution of market research studies designed to acquire useful information for marketing decisions. It aims to familiarize students with techniques of research design, data collection and analysis. Emphasis is placed on evaluating the results obtained from such investigations.

MKT 470 – New Product Development

This course provides an overview of the new product development process. Targeting positioning and product decisions are also covered. The second half of the course completes the marketing mix and covers various market testing and product launch issues.

MKT 480 – E-Marketing

This course investigates the fundamentals of Electronic Commerce in relation to the major changes occurring in marketing as a result of the expansion of the Internet; covers business webs and models and customer management.

MKT 490 – Retailing and International Marketing

This course covers the examination of marketing/retail practices used to target domestic and global consumer market segments. Development of successful retail and marketing strategies is stressed.